B2B.itah.com; the New Launch of asiaEP Trade-Focused Spot

B2B.itah.com; the New Launch of asiaEP Trade-Focused Spot Malaysia, June 03, 2007 – AsiaEP e-Marketplace is a multilingual B2B market place that facilitates international trade matching. It is a cost-effective platform that enables Malaysian enterprises to access global business efficiently and effectively.

Presently, asiaEP.com is a global focus e-marketplace which ranks fifth in the business and trade category on Ranking.com. Established in 1996, it is one of the oldest e-marketplaces in the world with an outstanding cumulative inflow of international buying value in excess of US$130 billion.

According to managing director and founder Dr Bernard Tan, it’s this: AsiaEP is on the brink of a breakthrough.

“What we have done over the last 10 years is to create a search engine exclusively related to business and manufacturing purposes. We are likely the first in the world to create a business search engine with a simplified format. 2007 will be the year we make this quantum leap,” he says.

He explains that this is in fact, far from new: “When we went for our listing three years ago, we already had this technology. We have been researching and developing it since 1997. However, the algorithm breakthrough came in 2005. After extensive testing, we are now ready to commercially launch our search engine.”

What AsiaEP has done is to develop a Specific Community or Vertical Search Engine (Itah SE – http://b2b.itah.com), which offers a simpler, deeper and more relevant search for B2B users.

“You will be pleasantly surprised by Itah SE’s search results. Simplicity and high relevancy – just what a business person needs. We believe Itah SE has the potential of becoming a popular B2B search engine,” says Kenanga Research head of retail research, Teoh Cheng Guan.

The Itah SE revenue model will be based on pay-per-click for a featured listing, as well as an annual directory inclusion.

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